\u00dea\u00f0 sem hefur komi\u00f0 m\u00e9r mest \u00e1 \u00f3vart \u00e1 \u00feessum t\u00edma sem \u00e9g hef sta\u00f0i\u00f0 \u00ed verslunarrekstri, er hva\u00f0 margir vir\u00f0ast \u00e1l\u00edta \u00fea\u00f0 einhverskonar n\u00e1\u00f0arg\u00e1fu a\u00f0 f\u00e1 hugmyndir. I\u00f0ulega kemur f\u00f3lk til m\u00edn, jafnvel f\u00f3lk sem \u00e9g \u00feekki ekki neitt og \u00fe\u00f3 einkum og s\u00e9r \u00ed lagi f\u00f3lk sem aldrei hefur komi\u00f0 n\u00e1l\u00e6gt rekstri, og gefur m\u00e9r hugmyndir um \u00fea\u00f0 hvernig best s\u00e9 a\u00f0 gera Nornab\u00fa\u00f0ina a\u00f0 gulln\u00e1mu. S\u00ed\u00f0ast \u00ed g\u00e6r hringdi \u00f3kunnug kona \u00ed mig og sag\u00f0i m\u00e9r allt um \u00fea\u00f0 hva\u00f0 \u00e9g g\u00e6ti gr\u00e6tt miki\u00f0 \u00e1 \u00fev\u00ed a\u00f0 breyta b\u00fa\u00f0inni \u00ed k\u00e6rleiksblingbling. \u00c9g benti henni \u00e1 a\u00f0 \u00ed Reykjav\u00edk v\u00e6ri einmitt ein sl\u00edk b\u00fa\u00f0 til s\u00f6lu \u00e1 mj\u00f6g g\u00f3\u00f0u ver\u00f0i (l\u00edklega af \u00fev\u00ed a\u00f0 eigandinn er or\u00f0inn \u00f3h\u00f3flega r\u00edkur og vill losna vi\u00f0 veraldleg au\u00f0\u00e6vi s\u00edn til a\u00f0 sinna andlegum m\u00e1lefnum) og ba\u00f0 hana endilega a\u00f0 l\u00e1ta mig vita ef h\u00fan myndi kaupa hana, \u00fev\u00ed \u00e9g hef\u00f0i \u00fe\u00e1 \u00e1huga \u00e1 a\u00f0 kaupa \u00e1kve\u00f0nar v\u00f6rur af henni. \u00de\u00e1 kom n\u00fa reyndar \u00ed lj\u00f3s a\u00f0 h\u00fan \u00e1leit \u00feessa hugmynd vera g\u00f3\u00f0a fyrir mig en ekki sj\u00e1lfa sig.<\/p>\n
\u00dea\u00f0 er au\u00f0vita\u00f0 ekkert merkilegt vi\u00f0 \u00fea\u00f0 a\u00f0 f\u00e1 spennandi hugmyndir. Ma\u00f0urinn er ein st\u00f3r hugmyndamask\u00edna. Allir f\u00e1 hugmyndir, yfirleitt fremur \u00f3frumlegar \u00fe\u00f3 og flestar \u00feeirra mj\u00f6g sl\u00e6mar. \u00dea\u00f0 a\u00f0 enginn hafi framkv\u00e6mt hugmyndina merkir ekki endilega a\u00f0 enginn hafi fengi\u00f0 hana \u00e1\u00f0ur, \u00fea\u00f0 getur alveg eins merkt a\u00f0 h\u00fan s\u00e9 of sl\u00e6m til a\u00f0 nokkur heilvita ma\u00f0ur hafi \u00e1kve\u00f0i\u00f0 a\u00f0 leggja t\u00edma og peninga \u00ed a\u00f0 koma henni \u00e1 koppinn. Sj\u00e1lf f\u00e6 \u00e9g vondar hugmyndir \u00e1 hverjum einasta degi og leti minni s\u00e9 lof fyrir a\u00f0 \u00e9g \u00e6\u00f0i ekki beint \u00ed a\u00f0 framkv\u00e6ma \u00fe\u00e6r allar. \u00dea\u00f0 er \u00fe\u00f3 engu l\u00edkara en a\u00f0 margir haldi a\u00f0 ef hugmyndin vekur \u00feeim \u00e1str\u00ed\u00f0u, \u00fe\u00e1 hlj\u00f3ti h\u00fan \u00fear me\u00f0 a\u00f0 vera g\u00f3\u00f0.<\/p>\n
Munurinn \u00e1 g\u00f3\u00f0ri hugmynd og sl\u00e6mri er s\u00e1raeinfaldur. G\u00f3\u00f0 hugmynd er hugmynd sem ma\u00f0ur framkv\u00e6mir og s\u00e9r \u00e1s\u00e6ttanlegan \u00e1rangur af. Sl\u00e6m hugmynd er hugmynd sem ma\u00f0ur vill a\u00f0 a\u00f0rir framkv\u00e6mi e\u00f0a hugmynd sem kemur manni \u00ed vandr\u00e6\u00f0i ef ma\u00f0ur framkv\u00e6mir hana sj\u00e1lfur. Og g\u00f3\u00f0ar hugmyndir eru ekkert endilega frumlegar e\u00f0a spennandi. \u00c9g veit t.d. a\u00f0 \u00fea\u00f0 er t.d. g\u00f3\u00f0 hugmynd a\u00f0 sinna b\u00f3khaldinu s\u00ednu eins og ungbarni en gl\u00e6tan sp\u00e6tan a\u00f0 bl\u00f3\u00f0i\u00f0 \u00ed m\u00e9r renni hra\u00f0ar vi\u00f0 tilhugsunina.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00dea\u00f0 sem hefur komi\u00f0 m\u00e9r mest \u00e1 \u00f3vart \u00e1 \u00feessum t\u00edma sem \u00e9g hef sta\u00f0i\u00f0 \u00ed verslunarrekstri, er hva\u00f0 margir vir\u00f0ast \u00e1l\u00edta \u00fea\u00f0 einhverskonar n\u00e1\u00f0arg\u00e1fu a\u00f0 f\u00e1 hugmyndir. I\u00f0ulega kemur f\u00f3lk til m\u00edn, jafnvel f\u00f3lk sem \u00e9g \u00feekki ekki neitt … Halda \u00e1fram a\u00f0 lesa